“That alone required a ton of work but, this is that times seven franchises,” he said. The Universal Games team’s big launch last year was “Jurassic World Alive,” an augmented-reality game tie-in with the movie.
The new game is the biggest initiative NBCU’s games group has ever undertaken. The stories are adaptations, rather than retellings of the originals, said Chris Heatherly, EVP, Universal Games and Digital Platforms: “We tried very hard to not make you sit through the movie or show you’ve already seen.” The “Series: Your Story Universe” app will be updated with new episodes each week, with additional shows also in the pipeline.
